Photo: Ferrari. The Ferrari SC40, a one-off from the Special Projects programme.

On August 13, 2026, in Monterey, Ferrari uncovered the CZ26: SF90 Stradale mechanicals, a horizontal two-box shape, liquid-silver Argento Veloce paint and exactly one owner, a client in the United States. Nobody else can order one. It sits at the top of a ladder Ferrari built for buyers who want more than the configurator offers, and Ferrari holds every rung.

Rung one: Atelier and Tailor Made

The entry point is the Atelier, a studio where clients pick from Ferrari's standard range of options. Tailor Made goes further. It takes a limited number of clients a year, pairs each with a personal designer, and starts from three collections. Scuderia leans on racing materials such as rubberized leather, Kevlar and carbon fiber; Classica draws on Ferrari's heritage; Inedita is the one for experiments. Ferrari opened its first Tailor Made Center in 2011, added Shanghai in 2014 and opened New York, at 410 Park Avenue, in 2019, according to its announcement.

Tailor Made can go a long way. A 12Cilindri unveiled in January 2026 for the South Korean market took nearly two years of work with Korean artists and the design-and-culture publication COOL HUNTING. It wears paint that shifts from green to violet, carries a hand-woven horsehair artwork on the dashboard and stops with white brake calipers, which Ferrari calls a first on one of its factory-made cars. Underneath is the same V12 platform as the 12Cilindri Manuale.

The program's biggest headline came in August 2025, when a Daytona SP3 numbered 599+1, built on top of the sold-out 599-car run, sold for US$26 million with RM Sotheby's in Monterey. Ferrari says that is the highest price ever paid at auction for a new Ferrari, and all proceeds went to The Ferrari Foundation.

Rung two: Special Projects

Special Projects builds one-offs. Ferrari says each one begins with the client's idea and is developed with a team from its styling center. Once the proportions are fixed, the designers produce detailed drawings and a styling buck before the car is built, and the whole process averages about two years with the client involved throughout. The donor car's layout, chassis and engine carry over; the body is new.

The modern program began in 2008 with the SP1, an F430-based car for Japanese collector Junichiro Hiramatsu, Autocar reported. Eric Clapton's 458-based SP12 EC arrived in 2012. The 2020s roster shows the range:

  • SP48 Unica, May 2022: an F8 Tributo with no rear window.
  • SP51, September 2022: an 812 GTS turned roofless roadster for a Taiwan-based collector.
  • KC23, July 2023: a track-only car on 488 GT3 Evo 2020 underpinnings, with side intakes that open when the engine starts. It took more than three years.
  • SP-8, October 2023: a roofless F8 Spider for a client from Taiwan, named partly because 8 is considered lucky in Chinese culture.
  • SC40, October 2025: a 296 GTB-based tribute to the F40.
  • HC25, May 2026: an F8 Spider derivative unveiled at the Circuit of the Americas.
  • CZ26, August 2026: the SF90-based car above.

Who gets asked

You cannot apply. Ferrari's own magazine says the company decides which customers to invite, usually people who have been buying its cars for decades, and that money alone won't secure a place. In 2016, commercial chief Enrico Galliera told Autocar that invitations can't be bought, that Ferrari doesn't advertise the program, that output was capped at three cars a year and that a project could cost around three million euros. In 2019, he told Autocar that requests are considered only from roughly the top 250 clients, and that one-offs had the longest waiting list of any Ferrari product line, four to five years.

Ferrari also keeps a veto. Engine and chassis stay standard, Autocar reported in 2016, and Galliera said requests have to fit the brand: "if someone asks us for a pink Ferrari, the answer is no." Some SP cars are never shown in public at all, Ferrari notes.

Rung three: Icona

Icona is the limited-series tier. It began with the Monza SP1 and SP2, unveiled in September 2018 as barchettas inspired by Ferrari's 1950s racers and powered by an 810 cv V12. The Daytona SP3 followed at Mugello in November 2021 with an 840 cv V12. It was limited to 599 cars, and Ferrari says Icona models are aimed solely at its top clients and collectors.

Why the aftermarket is different

Aftermarket customization skips the invitation. Liberty Walk sells its F40 widebody kit to owners directly, and the conversion it showed in 2023 was performed on an original car, cut and widened, according to auto motor und sport. Our widebody comparison and Liberty Walk story cover that world.

Ferrari does guard its marks. In 2014, Ferrari North America sent the DJ deadmau5 a cease-and-desist over his Nyan Cat-wrapped 458 Italia, the Purrari, targeting custom badges that mimicked Ferrari lettering and custom floor mats, Jalopnik reported. A Special Projects car, by contrast, leaves Maranello wearing the Prancing Horse and engineered to the same standards as Ferrari's other cars.

For everyone else, the realistic route into the brand starts with a used supercar you can actually afford. More in Supercars.

Sourced from Ferrari's media centre, corporate and magazine pages, with Autocar, auto motor und sport and Jalopnik as linked.